“Key Facts
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30”
“NME Readers are entertainment enthusiasts!
• 80% of NME readers feel that music is an important
part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical
course/qualification
• 36% are thinking of buying a musical instrument in the
next year”
“More about the reader
• 34% are working full time, 18% are working part time
and 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least
3 years
• 84% think the magazine gives them what they want
spending an average of 46 minutes reading each
issue”
I have gathered this information from the NME classified media information page. The information tells us that the magazine is mainly aimed at the male audience, aged between 17-30. NME magazine has been established for nearly 60 years now, so people will take it as a trust worthy magazine as it is still going strong after so long. From the information we understand that the majority of the readers are working, but still spare on average 46minutes to read each issue of the magazine. The information involved in the magazine should be based more on live music and gigs as this is what the audience would prefer to read about, and take a greater interest in rather than commercially produced music.
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