“IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.”
I have taken this information from the IPC Media website. From this information I can see that IPC Media deals with magazines from: Country life, to Nuts and NME magazine, all of different genre and targeted at different audiences. Not only does it just have magazines but the industry now has magazine websites to appeal to more people. It shows that the magazine industry affects everyone in one way or another, it shows that it affects the lifestyle we want to have, the clothes we wear, and the music we listen to. The company split women into two groups of ‘mass market women’ and ‘upmarket women’ but men are just one group. This may be because there are generally more types of magazines that women would be interested in, whereas men have a smaller range of magazines to buy.
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