Wednesday, 15 December 2010

Moodboard For Target Audience

My moodboard is aimed at a young target audience, in the lifestyle subset of the yuppies but their age ranging from 18-late 20's. Looking at the demographics: it is aimed at both a male and female audience, as there are not many magazine's that are 50/50 most are either male or female gender orientated. Marital status would be single, regionality would be somewhere where they can get to shops, gigs, festivals etc. Their social status would be in; B, C1 and C2 as they would have to be willing to be spending some money on the magazine, not too much though. Also they would have to have money to buy the clothes from these shops, and buy everything else such as tickets to gigs and festivals etc. Looking at the psychographic profile of my target audeince i would say they were aspirers wanting a luxury lifetsyle like the artists they would read about in magazines, but also individuals as they are quite young, wanting to find their own sense of fashion, music taste etc. My magazine will be quite indie based, with more live music mentioned rather than 'top of the chart pops'.

1 comment:

  1. Nicole, your blog is taking shape and looking very good. Make sure you leave yourself enough time to get your own magazine done to the same standard.
    Well done.

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