How Did You Attract/Address Your Audience?

My product speaks in the language of my audience as it is written in a fairly informal way as my audience is quite young. This would attract my audience especially to read the interviews as, if they language is not formal they would find out more interesting things about the artists and maybe be more entertaining for them.

To make them interested in my magazine I exaggerated some titles, like adding 'exclusive interviews' as this makes the interview seem more exciting and seem as if your going to find out a lot about the artist being interviewed. I added '10 acts to look out for in 2011' as one of the main cover lines to interest my audience into reading the magazine, as my target audience would be interested in finding out new music first, to be individual. I added gig reviews as my audience would attend or be interesting in live music and gigs, so adding these reviews would interest them greatly.

I also attracted my audience also by the images I used, as the people in them were young, there was both male and female models and also they were all of the same fashion sense of my audience. These similarities to the target audience would attract them to buy my magazine.

Another way I attracted my audience was by the artists I invloved in my magazine, are all of the same kind of music genre, and indie/rock style which is the audience I targeted my magazine at. For example, Ellie Goulding, Kings of Leon, Razorlight. I also used a balance of male and female artists to appeal to my audience, which is both male and female.